CSR of Google Company Essay Example | Topics and Well Written Essays - 1500 words

CSR of Google Company - Essay Example A Brief Outline of Google Company Google Company began as a research project, conducted by two Stanford students. In the year 1996, Larry and Brin conducted a search engine using a distinctive method of grading search results. Since they required a relevant search engine using the internet, the need grew further and, as a result, registered Google.com domain and officially created Google, Inc. in 1998 (Girard, 2009 p. 14). As a search engine during the time, Google had advantages over other search engines because the search results were organized in a relevant manner. Google grew as a popular search engine, which was easy to use. The company has grown to employ over 12,000 individuals worldwide. The company has acquired several acquisitions to permit continuity of innovation. For instance, the company has acquired DoubleClick and YouTube companies. The company’s mission is to organize the world’s report and make it useful and accessible universally. The company takes pa rt in various philanthropic donations (Girard, 2009 p. 21). Corporate Social Responsibility Issues Facing Google Company Although Google Company ranks among the top companies practicing corporate social responsibility under the Corporate Social Responsibility Index (CSRI), the company faces several challenges doubting its ethics and responsibility as an international company. One of the ethical issues facing Google Company is that the company has proved to be deceptive and not outspoken (Meiners, 2011 p. 20). Google has publicly claimed to respect the users’ privacy, inform and disclose to the consumers what they do with their private data. To the contrary, in 2008, a consumer poll indicated that 93 percent of individual interviewed preferred internet companies to ask for authority before accessing personal information. Hence, Google words do not match consumer expectations (Drushel, 2011 p. 47). This is evident from the consumer watchdog, where they have gathered a video on how Google harms the privacy of consumers and unfairly represent what they do. Google does not represent its business fairly or disclose its incompatible interests. The company has always claimed to work for users, but the users pay the company nothing. The company works for advertisers, which indicates a conflict of interest. The company’s cofounders had foreseen and understood the conflict, which the company hides from users as written in their PHD dissertation (Jennings, 2010 p. 57). There is also enough evidence showing that the company’s undisclosed conflicts poses serious risks to users of either defraud or harm. If Google Company cared for its users, it would have bothered having a customer service or would protect the safety and privacy of users. The company is even deceptive in philanthropy. The philanthropy arm of the company has deceptively created the impression that the company’s philanthropy is devoid of a profit aim, which is not true (Miller, 201 1 p. 76). Another ethical issue facing the Google Company is avoiding legitimate accountability, designed to protect others. There is enough evidence indicating that Google Company does not consider it is subject to the same principles everyone is. For instance, One World Trust ranked the company worst in the world survey of accountability. Also, Audit Integrity Firm ranked Google Company in the bottom 2% of all publicly traded organizations, in terms of, governance risk and accounting. In addition, the company founders developed a two-tier