A Case Study Of A Small Business And A Reflection On A Program Of Essay

A Case Study Of A Small Business And A Reflection On A Program Of Reading I Have Implemented For The Course - Essay Example Simpson et al. (2011) noted that the use of internet technology is a fairly recent development in small business. They said further that in recent years, more and more small businesses are using internet technology. I tried to find a small business firm that appear to have acquired a wide global reach and yet continued to be a small business. I am interested to find out how a small business firm can do it and yet remain in the category of being a small business. For me such a case is important: the case can provide lessons on how one can have a global reach despite being small or despite being initially small. Towards the end of this work, I will be saying that being small is actually a business strategy for Marketii. Being small is a business decision and strategy that will allow her the greatest chances for survival and resilience in the competitive business world. This realization is an eye-opener that created in me a strong belief that the study of small business firms must reall y include the study of firms like Marketii: SMALL but the decision to be small is actually the result of a business strategy that will allow the firm to acquire the greatest profitability, chances of survival, resilience, and success. There are several ways of defining a small business. However, the way Marketii is being operated defies the expectations suggested from the definitions of Simpson et al. (2011) and D’Amboise & Muldowney (1988).... irms must really include the study of firms like Marketii: SMALL but the decision to be small is actually the result of a business strategy that will allow the firm to acquire the greatest profitability, chances of survival, resilience, and success. There are several ways of defining a small business. However, the way Marketii is being operated defies the expectations suggested from the definitions of Simpson et al. (2011) and D’Amboise & Muldowney (1988). Marketti’s small business structure may be a way of implementing downsizing as a business strategy (Appelbaum et al. 1999). 2. Study Method Because my means and resources are limited and also because I anticipated that business firms like Marketii would be strongly protecting its business secrets, I decided to employ a study method that would allow me to get a large amount of details on a firm by using records and data that are widely accessible to the public. In particular, I maximized the use of the internet for get ting data on Marketti. On hindsight, I believe I have not been wrong on my decision because the data that I have acquired on Marketii allowed me to have a very good and in-depth idea of how Marketii is being managed and on how firms like Marketii, small and yet conducting international operations, are being operated. The study method that I have employed is not inferior because in the process of studying Marketii by using data that are available to the public, I have obtained this important insight for small business: some of the small businesses that we actually see operating in the world of business are small not primarily because the business owners have capital constraints but they are small primarily because it is the business owner’s decision to keep their business small so it would be